Content Marketing Manager

Job description

Opportunity

PeopleKeep is looking for a talented Content Marketing Manager to take responsibility of our content marketing strategies including our blogs, e-books, infographics, video assets, core web pages, and SEO.  Our ideal candidate is a creative marketing professional with a writing background. You should be able to develop engaging content, in multiple lengths and formats, to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.  Ultimately, you should be able to expand our company’s digital footprint and brand awareness. The position reports to the Director of Marketing.

 

Responsibilities

  • Own strategy, planning, project management, creation/procurement, publishing, internal distribution, and analysis of compelling content for target buyer personas across key verticals

  • Partner with Product Marketing, Marketing Automation, Digital Marketing, and Sales to create assets and offers for campaigns and web pages that create awareness, fuel demand, and nurture prospects down the buyer's journey

  • Develop content marketing strategies with short-term and long-term goals

  • Undertake content marketing initiatives to achieve business targets

  • Collaborate with design contractors to produce high quality content

  • Maintain editorial calendar, delegate tasks and ensure deadlines are met

  • Deliver a variety of engaging content on a regular basis in coordination with team members’ needs

  • Edit, proofread and improve content

  • Employ the use of SEO tools in identifying trends, issues, and opportunities to ensure that PeopleKeep maximizes the opportunity from content and drives higher rankings.

  • Analyze performance – engagement, bounce rates, visits, conversions, attribution, etc.

  • Share content through various channels, ensuring strong web presence

  • Review customer feedback and generate ideas to increase customer engagement

  • Assist in public relations efforts

Requirements

  • Proven work experience as a Content Marketer or Content Strategist, preferably SaaS B2B

  • Proficiency in Hubspot, WordPress, or other Content Management Software

  • Experience with Marketing Automation Software (i.e. Hubspot, Marketo) a plus

  • Understanding of web publishing requirements

  • Understanding of brand standards/tone/voice

  • Editorial mindset with an ability to predict audience preferences

  • Hands on experience with SEO and web traffic metrics

  • Google Analytics Certification a plus

  • Project management skills and attention to detail

  • Excellent communication and writing skills in English

  • BS degree in Marketing, Communications or relevant field