Digital Marketing Manager

Job description

About PeopleKeep

Come join our fast-paced, product-first startup. We’re on a mission to help small businesses compete for talent in a crowded job market. Our customers love our core health benefits product and we are looking to expand what we can do for them, so this is an exciting time for our company. You would join our marketing team to learn the ropes of B2B software marketing and progress your career.

We're looking for someone with paid digital media experience who is ready to manage the full omni-channel paid strategy. This is a senior-level individual contributor role. To succeed, you must be able to help drive strategy for multiple paid media channels. You’ll have the ability to make a big impact in an environment with a lot of autonomy.

What you’ll be doing:

  • Plan, develop, launch and optimize all paid digital marketing campaigns including paid search, display advertising, and paid social to drive inbound lead acquisition.

  • Research and potentially launch other paid channels, including content syndication and software review sites.

  • Support partner marketing efforts, working closely with content marketing on joint efforts.

  • Maximize campaign ROI via rigorous tests and learn to optimize copy, creative, and audience targeting.

  • Manage channel spend and budget process to meet growth and ROI targets, including monthly forecasts and reporting.

  • Be dedicated to continuous testing and tracking of new ways to get quality leads for our inside sales team using Hubspot, Google Analytics, Salesforce and other marketing tools.

  • Play a key role in reviewing and enhancing tools and technology to improve tracking, attribution, audience segmentation, and reporting.

  • Work with key stakeholders and internal teams to define digital marketing strategy and deadlines to ensure goals are met.

  • Work collaboratively on the creative process to create compelling landing pages and ads that resonate with prospective customers.

  • Manage digital budget and budget pacing.

  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

  • Negotiate media placements with third parties where applicable


Requirements

What we’re looking for in you:

  • At least three years of B2B digital marketing experience, ideally at a SaaS company.

  • Detail-oriented with exceptional program and project management skills.

  • Strong team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment.

  • Experience with tag management system (such as DTM or GTM) a plus.

  • Solid understanding of integrated marketing campaign strategy & execution.

  • Excellent verbal and written communication skills, self-sufficient in content generation and curation.

  • Proven experience with HubSpot, salesforce.com, and other MarTech.

  • Excellent technical and analytical capabilities.

  • Interest in continually learning and honing your marketing craft.

  • BA/BS or 4-year degree, or equivalent experience.